It started with a verse
1 Peter 5:8 warns about a roaring lion. Anyone who has fought addiction knows exactly what that sounds like at 3am. The first shirt was that verse, printed loud enough to argue back.
Mission
We're not a fashion brand that found faith. We're people in recovery who learned to print.
1 Peter 5:8 warns about a roaring lion. Anyone who has fought addiction knows exactly what that sounds like at 3am. The first shirt was that verse, printed loud enough to argue back.
Front is the life. Back is the lie. We print both because pretending the second one never existed is how people relapse quietly.
A share of every drop funds meeting space, transportation, and sober-living beds. No influencer budget, no fake scarcity.